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| About Food World Zimbabwe |
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Food World is a success story of epic proportions.
Founded in 1981 as a small tuck shop in the satellite town of Chitungwiza, Food World has grown into one of the most successful independently owned supermarket chains in the country, employing over 500 associates that serve thousands of customers daily.
Now with 5 branches in 2 cities, our relentless focus on satisfying the customer has allowed us to build strong relationships with both individual and corporate customers. Our business is built upon a key understanding of what customers want, when they want it and how they want it:
What Our Customers Want: to find all the products in their shopping list in one place....
When Our Customers Want It: every single time they walk into our store...
How They Want It: At the BEST possible price!
With the economic situation prevailing in Zimbabwe, these three simple principles have proven to be the cornerstone of our success. While extreme shortages of many products have plagued other retailers over the years, Food World has built a reputation as an aggressive procurer wiling to go the extra mile to delivering what its customers as often as they want it. This has not been easy, especially given the need to balance going the extra mile with keeping low prices. Furthermore, Food World is committed to following the unwritten rules of ethical business, to respect the individual and always give back to communities in which we operate. We believe that people are the engine that runs any business, be they employees or customers - so we will always give you personalised service every time you are in the store. |